Search Engine Optimization (SEO), just like any other marketing strategy, is difficult because they depend so much on the consumers. It makes sense because that is the very nature of marketing. With that, correct assumptions of consumers’ vocabularies are one of the focuses of SEO companies.
What are consumers’ vocabularies? Those are the terms commonly used by the target consumers of the product that an SEO company is trying to market. What are the uses of consumers’ vocabularies? Well, since Search Engine Optimization works by making the marketed product visible online, SEO companies will try to toy around the common vocabularies the product’s consumers will use when they search online.
How important is getting those consumers’ vocabularies, right? Well, to give you a brief explanation; the product will not surface online if you do not provide the correct vocabularies to be created as search keywords. To provide you with more details on how important those small phrases or words, here five importance of having consumers’ vocabularies:
1.Consumers do not industry speak. The words used by consumers will always be different from those used by experts in the field of the product being marketed. In this era, Millennials even invent new words that describe a certain product. You would be surprised how different those new words would sound than the old version of them.
2.No consumers’ vocabularies mean no searchable keywords and a total failure of the digital marketing efforts. If an SEO Company will use keywords that are out of scope from the vocabularies the users of the product use, no matter how many times the consumers will do searches in Google, the product ads will never be visible in the search results.
3.Knowing the actual consumers’ vocabularies used by the actual product consumers will allow the Digital Marketing team to use the correct keywords. For example, the word “mortgage” has the same meaning with the phrase “home loan,” but homeowners or home searches uses the latter more than “mortgage.” In this situation, the SEO companies doing the marketing efforts for condominium selling uses “home loan” than a mortgage. It can be inferred that the search results if the “home loan” keyword is used will be better.
4.With accurate consumers’ vocabularies, the search keywords will never be outdated. People from the 80s more likely used different sets of words on products compared to the ones used Millennials use today. If SEO experts use those words from a few years ago, more likely those words are no longer applicable. With that, constant updates on consumers’ vocabularies are necessary to create good quality
5.Words differ per country and culture. If you are marketing a global product, you, of course, cannot market the product online by only using the English word for it. If you do that, expect to have inefficient marketing efforts in non-English countries keywords vocabulary.
Now, since the importance of consumers’ vocabularies is now emphasized, it is necessary to tackle how to come up with accurate vocabularies that are used by consumers in their actual searches. Here are four ways to do that:
1.Search for popular searches. There are many applications nowadays that would allow you to search for keywords or vocabularies commonly used by people in countries around the world. Use the results to list all the possible consumer vocabularies currently trending.
2.Keep the vocabularies local for each target country. If you are trying to market your product in the Philippines, use words in Tagalog, Bisaya, English, and other dialects that can be applied and are currently popular. People will not always use English. That is why it is recommended to jive with the local trends.
3.Prioritize hot Social Media topics related to the product. Some people do not take their searches to Google or other Search Engines. The Social Media is a treasure chest full of helpful materials that you can use for gathering trending consumers’ keywords. Keep an eye on Facebook, Twitter, and other popular Social Medias today.
4.If the product you are trying to market is not yours, ask the producers of the product for ideas on common vocabularies used by the customers. These points will be equally useful together with your research for vocabularies since these came from the actual customers of the product producers.
Always remember that consumers are sometimes predictable, but most of the times, they are not. With that, it is very important to stay focus on the current trend they are showing.
About Author: Anika is a blogger and a digital marketing enthusiast. She is currently blogging for Optimind Technology Solutions, a web design and SEO company in the Philippines.